Software for insurance distribution, built by someone who has done it
Insurance products carry long forms, partner-specific rules and payment and settlement steps that all have to line up. We build sign-up flows, partner integrations and admin tools for insurers, agencies and insurtech teams, with scope and acceptance criteria agreed before the build.
What we build
- Online sign-up and application flows with fewer steps and fields
- Partner and embedded insurance channels through APIs
- Admin tools for products, contracts and partner settings
- Payment, settlement and exception handling across the sign-up journey
- Data migration and integration with existing core systems
Where insurance projects usually go wrong
Each partner wants its own fields and rules, operations depend on manual exceptions, and the customer screens get redesigned while the product rules underneath stay unclear. Scope then keeps moving. We map product rules, partner requirements and operational exceptions first, and only then agree screens and acceptance criteria.
From a project the founder led
A B2B2C insurance sales platform connecting insurers, sales partners and end customers (2018–2019). The founder owned the product structure, the customer sign-up flow, admin requirements and partner integration.
- 01Sign-up conversion rose from 12% to 28%
- 02Average sign-up time fell from 8 minutes to 3
- 03About 1,200 new customers came through the partner API channel
- 04A more consistent product and operating structure across participating organizations
Recorded outcomes of a project the founder led in a previous role. The client stays confidential.
FAQ
Do you work with insurers or with insurtech startups?
Both. We work with insurers, general agencies and insurtech teams, and with digital agencies building insurance products for their clients.
Can you work with our existing core insurance system?
Yes, through its APIs or data interfaces. We review what the core system exposes before agreeing scope, and plan any data migration in stages.
Can we start with a small scope?
Yes. A one to two week scope definition gives you requirements, a screen and feature list, acceptance criteria and a fixed estimate. If you go ahead with the build, the fee is credited in full.
Tell us about your insurance product.
The founder replies within one business day.