Projects led by Decisionary’s founder

Overview

A multinational learning platform modernization initiative designed to serve users across approximately 100 countries.

The platform needed to support different organizational structures, user permissions, learning assignments, incentive mechanisms, and regional operating requirements while maintaining consistent core functionality.

The project also involved transitioning user and learning data from a legacy platform into a new environment, requiring coordination across business stakeholders, technical teams, and operational functions.

Challenge

The platform had to balance globally consistent services with organization-specific rules and local operating requirements.

Multiple delivery teams were working within a constrained launch schedule, while data migration, user access, system validation, and operational readiness created dependencies across different parts of the project.

Founder’s contribution

The founder served in a product strategy and project leadership capacity, coordinating requirements and key decisions across business, product, design, engineering, infrastructure, and partner organizations. Key responsibilities included:

• Structuring organization-level access and permission policies
• Defining learning assignment, incentive, and ranking-related business rules
• Coordinating timezone-related service policies
• Establishing staged data migration principles for user, organization, permission, and learning records
• Aligning API-based and bulk migration responsibilities
• Supporting QA planning, release checkpoints, and operational handover
• Separating launch-critical requirements from post-launch improvements

Overview

A digital insurance distribution platform connecting insurance providers, distribution partners, and end customers.

The platform supported insurance product enrollment through partner channels, combining customer-facing workflows, administrative functions, payment-related processes, and external system integration.

Its objective was to simplify the insurance enrollment journey while supporting the operational requirements of multiple participating organizations.

Challenge

Insurance enrollment involved extensive customer input, different partner requirements, and multiple operational processes.

Reducing friction required more than redesigning the customer interface. Product rules, partner integrations, administrative functions, and payment and settlement workflows needed to operate together coherently.

Founder’s contribution

The founder worked on the platform's product structure, customer enrollment journeys, administrative requirements, and partner integration coordination. Responsibilities included:

• Redesigning customer enrollment workflows
• Defining requirements for insurance products and administration
• Structuring customer-facing and back-office functionality
• Coordinating requirements across insurers and distribution partners
• Aligning partner API integration with product workflows
• Addressing operational exceptions across enrollment, payment, and settlement processes

Overview

A consumer mobility application modernization project focused on improving the user experience, simplifying the product, and delivering an updated mobile application within a constrained timeframe.

Rather than carrying forward all existing features, the project required reassessing user needs and identifying a smaller set of high-value capabilities for the initial release.

Challenge

The existing application had accumulated a broad feature set, creating complexity for both users and the delivery team.

The project needed to balance usability improvements, technical quality, delivery capacity, and the release schedule without expanding the initial scope unnecessarily.

Founder’s contribution

The founder led product scope definition and cross-functional delivery coordination. Responsibilities included:

• Conducting 23 user interviews and usability testing sessions
• Reviewing 36 candidate features against customer needs and implementation priorities
• Defining a 15-feature minimum viable product
• Coordinating an 11-member product, design, and engineering team
• Managing sprint priorities, delivery dependencies, and release milestones
• Supporting quality improvement and issue resolution before launch

Overview

A translation management system designed to improve the efficiency of project coordination and operational workflows for professional translation services.

Existing processes relied on repetitive manual coordination, status checks, and communication between participants throughout the translation lifecycle.

The project focused on converting these operational requirements into a structured software product.

Challenge

The organization needed to reduce administrative overhead while improving visibility into translation project progress and delivery responsibilities.

Understanding actual working practices was critical before selecting features and defining the first release.

Founder’s contribution

The founder analyzed translation professionals' workflows through user interviews and operational process reviews. Responsibilities included:

• Mapping existing operational workflows and identifying bottlenecks
• Defining user needs and role-specific system requirements
• Structuring MVP functionality and delivery priorities
• Aligning requirements with business value and development complexity
• Managing project schedules, issues, and delivery risks

Overview

A product improvement initiative for an established consumer-facing mobile platform.

The objective was to improve user engagement, retention, and overall service quality by identifying friction within existing user journeys and prioritizing targeted product improvements.

Founder’s contribution

The founder worked with analytics, user feedback, and product delivery teams to identify improvement opportunities and establish a structured release process. Responsibilities included:

• Analyzing enrollment and feature-usage funnels through Google Analytics and Firebase
• Identifying three priority drop-off points
• Defining UI/UX improvements and experimentation priorities
• Coordinating A/B tests and product backlog decisions
• Operating a recurring release cycle of approximately two to three weeks

Overview

A digital tourism information kiosk initiative serving visitors through a physical, interactive interface.

The solution required aligning public-sector service requirements, visitor usability, software functionality, and hardware supplier capabilities.

Challenge

A public-facing kiosk needed to be usable by different visitor groups while satisfying procurement requirements and practical deployment constraints.

Success depended on a clear definition of the visitor journey and coordination between service stakeholders and external suppliers.

Founder’s contribution

The founder contributed to product strategy, user experience requirements, vendor coordination, and project proposal activities. Responsibilities included:

• Conducting interviews and field observations involving five user groups
• Defining visitor scenarios and information navigation requirements
• Structuring user-facing functionality and interface requirements
• Coordinating product requirements with hardware suppliers
• Leading proposal preparation and presentations for the public-sector opportunity